RESEARCH CONTENT:
As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
WHITE PAPER:
Download this white paper to learn how ISRs can use purchase intent intelligence to improve appointment rates, and uncover a few critical ingredients for your organization to see similar results.
WHITE PAPER:
If you are looking for smarter ways to approach file sharing in your commerce environment, you are probably thinking about outsourcing or moving to the cloud. This evaluation from IBM, supported by research from Vanson-Bourne, can help by showing you critical factors to consider.
WHITE PAPER:
This white paper introduces B2B integration software that can help you synchronize virtually every aspect of your value chain, automate business processes, and get the visibility you need to successfully collaborate with partners.
WHITE PAPER:
IDC conducted a study on behalf of Sterling Commerce, an IBM Company, to determine how Sterling Commerce customers were using B2B integration software innovatively to improve core processes. Continue reading this paper to learn the results of that study and find out how innovators use b2b integrations software to shrink cycle time and cost.
WHITE PAPER:
This paper illustrates how Sterling Commerce solutions drive greater efficiencies, and improve the return on your B2B infrastructure investment. It explores how to automate more transactions with your existing electronic partners, and how to simplify the assessment and onboarding of your remaining manual trading partners.
WHITE PAPER:
As enterprises find new offerings and better products available to them, and as customer requirements change, there is a move to reassess and improve their processes involving B2B integration. This white paper provides guidance and tools that will help guide B2B teams as they go through their reassessment.
WHITE PAPER:
This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them.
