CASE STUDY:
Download this TechTarget case study to learn how TIBCO achieved true marketing transformation through the use of TechTarget marketing technology.
PRESENTATION:
In this presentation from our CW500 event, director of digital architecture and transformation Chris Boyd explains how Telefonica tackled the challenges of delivering people, cultural and organisational change.
EBOOK:
Use this 2-part e-book for help understanding why digital advertising can improve end-to-end marketing and sales performance—and drive remarkable ROI.
EGUIDE:
In this expert e-guide, learn 10 attributes that set agile organizations apart. Also explore the essential aspects of stand-up meetings and the substantial results they can provide.
EGUIDE:
Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.
EGUIDE:
Automating business processes can save time and money. In this 15-page buyer's guide, Computer Weekly looks at how BPA can expand into new areas, the opportunities artificial intelligence has to offer and why it's so important to assess what's working optimally.
EGUIDE:
In this brief expert guide, explore the pros and cons of Salesforce Sales Cloud. Learn why some users praise Sales Cloud's usability and accuracy, while others mourn its mobile CRM capabilities.