Zero-party data: A guide

With changes in tech platforms, data privacy regulations, and consumer attitudes towards PII, companies need to find new types of data to leverage and get creative in how they deliver personalization.

Zero-party data is one such solution. While ZPD is common in surveys, quizzes, and forms, it tends to be used for research and lives in a silo.

Tealium brings Moments IQ as a native out-of-the-box feature to allow companies to collect zero-party data via quick embedded experiences on their websites, and then combine that data with the customer profile, making it immediately available for real-time personalization, activation and richer audiences.

Vendor:: Tealium
Posted:: May 2, 2024
Published:: May 2, 2024
Format:: HTML
Type:: eBook

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