EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
EBOOK:
The use of modern enterprise resource planning can make a business more agile. In this 14-page buyer's guide, Computer Weekly looks at how to best prepare for modernisation, the opportunity to build sustainably and how to unshackle your firm from unplanned upgrade needs.
PRESENTATION:
In this presentation from our CW500 event, digital transformation programme director Richard Philips explains how the AA tackled the challenges of delivering people, cultural and organisational change.
EGUIDE:
In this case study, learn how Bharat Petroleum's massive IoT project will enable the company to respond quickly to equipment failure or hazardous incidents, and provides a single view of the company's entire value chain.
EZINE:
In this issue we explore the many ways Watson has evolved from the machine that bettered humans in Jeopardy! to providing deep analytical insights to solve real world crises. We also look at how Barclay's bank is using DevOps to remain competitive and reveal new research that illustrates why cloud computing is at the heart of business innovation.
EGUIDE:
Consolidation and acquisition marked the supplier side of the IT industry in respect of information management in 2019. The question of how modern BI and analytics software shapes up to nonrelational big data is addressed. Here are Computer Weekly's top 10 information management stories of 2019.
INFOGRAPHIC:
Companies need extensive plans to successfully protect themselves from ransomware attacks. These 'five W's of ransomware' will help organizations ask the right questions when creating a ransomware-specific disaster recovery plan.
EGUIDE:
As an authority cited in the lead article in this e-guide explains, for many businesses "real time" means more frequent business intelligence reporting or data model updating. And yet, as another article in this e-guide explains, many organisations lack the infrastructure and culture necessary to deliver the required data.
