Campaign Software White Papers

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7 Essential Metrics for Account-Based Marketing
sponsored by TechTarget
WHITE PAPER: Just because ABM requires long-term commitment from your teams doesn’t mean you have to wait to uncover real, measurable ROI from the program. Read this white paper for 7 essential metrics for ABM programs that will keep you and your teams on a track towards success.
Posted: 08 Feb 2021 | Published: 24 Oct 2019

TechTarget

10 tips to integrate mobile and social marketing
sponsored by IBM
WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.
Posted: 18 Feb 2014 | Published: 30 Nov 2013

IBM

Social Media: A Unified Strategy for Success
sponsored by Hootsuite
WHITE PAPER: In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.
Posted: 16 Apr 2014 | Published: 16 Apr 2014

Hootsuite

Contact Discovery Improves Performance of Direct Mail and Email Marketing
sponsored by Harte Hanks
WHITE PAPER: Access this brief case study to find out what solutions exist to ensure the information necessary for successful demand generation. Read on to see how you can pioneer successful lead management.
Posted: 16 Dec 2014 | Published: 16 Dec 2014

Harte Hanks

The Great Debate: One Integrated Business System VS. Siloed Applications
sponsored by NetSuite
WHITE PAPER: This resource explores the challenges of siloed software applications, and describes how an integrated business system can give you the power to conquer operational inefficiency and support business growth.
Posted: 13 Feb 2014 | Published: 31 Dec 2013

NetSuite

The Information Paradigm Shift: Redefine Your Competitive Advantage
sponsored by Hewlett Packard Enterprise
WHITE PAPER: Explore research done by Gartner to find out how in-memory computing will impact ERP during the next 5 years, so businesses can plan accordingly.
Posted: 03 Jul 2014 | Published: 03 Jul 2014

Hewlett Packard Enterprise

Cloud Based Application Penetration Testing Trial
sponsored by iViZ
WHITE PAPER: Inside this resource, unveil your access code for a 15-day trial of a cloud-based application penetration testing solution that combines automated testing with manual validation to provide optimum security monitoring.
Posted: 19 Dec 2013 | Published: 19 Dec 2013

iViZ

IBM FlashSystem 900: Value at the Core
sponsored by IBM
WHITE PAPER: Access this white paper to learn how flash storage can boost storage performance and speed up processing times. Read on to learn about the technology behind a new flash storage system.
Posted: 02 Apr 2015 | Published: 02 Apr 2015

IBM

The Benefits of Running Your Business Software in the Cloud: Strategies for Success
sponsored by NetSuite
WHITE PAPER: Ad hoc, standalone applications have a tough time keeping up with the requirements of business growth. This resource examines key benefits you can realize by moving your business software to the cloud.
Posted: 14 Feb 2014 | Published: 31 Dec 2011

NetSuite

5 Tips to Sell Faster, Easier
sponsored by Oracle Corporation
WHITE PAPER: Access this white paper to find out how you can leverage technology and consumer trends to build a successful modern sales force.
Posted: 12 Dec 2014 | Published: 12 Dec 2014

Oracle Corporation