Customer Relationship Management Best Practices White Papers

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Build Your Own SAP CRM Solution — and Know Exactly How Much It Will Cost
sponsored by SAP America, Inc.
WHITE PAPER: This white paper provides an overview of a rapid deployment strategy designed to take the guesswork out of implementing CRM. Inside, learn how this approach can let you pick and choose features which matter the most to your organization while avoiding playing for ones you don't to provide an accurate, upfront price.
Posted: 19 Jul 2011 | Published: 19 Jul 2011

SAP America, Inc.

Forbes Insights — Customers for Life: Technology Strategies for Attracting and Keeping Customers
sponsored by Sitecore
WHITE PAPER: In this in-depth white paper, learn how to choose the best CMS for customer experience management. Understand this entity from the perspective of the marketer and developer.
Posted: 02 Mar 2015 | Published: 31 Dec 2014

Sitecore

Deliver Extraordinary Customer Experience
sponsored by Oracle Corporation
WHITE PAPER: Organizations need to differentiate themselves by providing personalized and rewarding service that leverages the unique value of all customer touch points. If done well, a company can transform customer service into a competitive advantage, and use it to turn a buyer into a customer for life. Read on to learn more.
Posted: 22 Mar 2011 | Published: 01 Feb 2010

Oracle Corporation

An Integrated Solution for Context-based Customer Experience Management
sponsored by Avaya
WHITE PAPER: Moving to a customer experience management approach requires an infrastructure that is open, scalable and capable of bringing  together state-of-the art applications, fully preserving customer context.
Posted: 10 Jun 2011 | Published: 10 Jun 2011

Avaya

Six Solutions for What's Keeping Executives Up at Night
sponsored by Citrix Online- GoToAssist
WHITE PAPER: This comprehensive white paper highlights six solutions to the issues support executives face on a daily basis.
Posted: 06 Oct 2011 | Published: 06 Oct 2011

Citrix Online- GoToAssist

How APIs Displace ESBs and SOA in the Enterprise
sponsored by Apigee
WHITE PAPER: Powering interactions via apps requires a new architecture. Companies today seek to leverage the latest forms of mobile and rich-client engagement to build new experiences. Enterprises must move from delivering web apps as the primary interaction channel to powering interactions across multiple interactive touch points.
Posted: 18 Nov 2014 | Published: 18 Nov 2014

Apigee

CallPro CRM e-marketing features
sponsored by CallPro CRM
WHITE PAPER: Does your customer relationship management (CRM) lack the agility and flexibility you need to effectively support sales and marketing professionals? Watch this webcast to learn about a CRM system that offers intelligent and flexible e-marketing capabilities with advanced follow-up features to help catch more prospects and close more sales.
Posted: 27 Aug 2012 | Published: 01 Aug 2012

CallPro CRM

8 Traits of IT-Friendly Contact Center and Web Customer Service Software
sponsored by eGain Communications Corp.
WHITE PAPER: In this white paper, we discuss eight IT-friendly software traits that minimize risk, maximize ROI, and encourage innovation. Although the focus of this paper is on contact center and web customer service software, the discussion is broad enough to be a valuable guide for any technology investment.
Posted: 07 May 2010 | Published: 06 May 2010

eGain Communications Corp.

How Satisfied Are Your Customers?
sponsored by IBM
WHITE PAPER: This brief resource provides statistics and other insights that explain why it's more important than ever to provide excellent customer service and experiences. Read on to learn more.
Posted: 11 Nov 2013 | Published: 11 Nov 2013

IBM

Three Key Steps to B2B Marketing Optimization
sponsored by Marketo
WHITE PAPER: In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.
Posted: 28 Apr 2010 | Published: 28 Apr 2010

Marketo