Relationship Marketing White Papers

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Relationship Marketing White Papers (View All Report Types)

10 tips to integrate mobile and social marketing sponsored by IBM WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels. Posted: 18 Feb 2014 \| Published: 30 Nov 2013 TOPICS: CRM \| CRM Best Practices \| Customer Data Management \| Customer Satisfaction \| Marketing \| Mobile CRM \| Sales and Marketing Software \| Social Computing \| Social Networking

Manage it all, better - HP Mobility Solutions for SAP sponsored by Hewlett-Packard Enterprise WHITE PAPER: The following white paper explores the new mobility trend and how it is transforming the way retailers do business. Uncover the technology that makes handling the shift easier by allowing businesses to create unique functionality with retail websites and more. Posted: 06 Mar 2014 \| Published: 06 Mar 2014 TOPICS: Content Analytics \| Content Delivery \| Content Management \| CRM \| CRM Analytics \| Customer Data Management \| Customer Satisfaction

How Leading Companies Provide Great Customer Experience sponsored by Genesys WHITE PAPER: Companies across all industries are feeling pressure to improve the customer experience while reducing costs at the same time. However, most are not prepared to cost-effectively provide great, real-time. multi-channel customer experiences, due to outdated technology and processes. Posted: 14 Mar 2014 \| Published: 14 Mar 2014 TOPICS: Call Center Management \| Call Centers \| Contact Center Management \| Contact Centers \| CRM \| CRM Best Practices

Understanding the Millennials sponsored by SDL WHITE PAPER: In this resource, explore the results of a 2014 survey on how Millennials operate as consumers, so you can use that information to optimize your marketing strategy and business processes. Find out how Millennials share personal data, how they relate to mobile devices, how they'd like to connect with companies, and more. Posted: 07 Apr 2014 \| Published: 07 Apr 2014 TOPICS: CRM \| CRM Analytics \| CRM Best Practices \| Customer Data Management \| Customer Retention \| Marketing \| Social Networking

How TCO Benefits Make Cloud Computing a No-Brainer for Many SMBs and Mid-Market Enterprises sponsored by NetSuite WHITE PAPER: This resource analyzes the economic benefits of cloud computing in the ERP and CRM space, and details how embracing the cloud can be a competitive differentiator for SMBs. Posted: 14 Feb 2014 \| Published: 28 Feb 2013 TOPICS: Application Deployment \| Application Infrastructure \| Applications Management \| Applications Software \| Business Management \| Business Systems \| Cloud Computing \| Cloud CRM \| Cloud Management \| CRM \| CRM Services \| CRM Software \| ERP \| ERP Software \| SaaS ERP \| Small Businesses \| SMBs \| Software \| Software as a Service \| Software Infrastructure \| TCO

5 Ways Marketing Automation Can Optimize & Grow Your Business sponsored by Act-On Software WHITE PAPER: Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper. Posted: 14 Apr 2014 \| Published: 14 Apr 2014 TOPICS: Content Management \| CRM \| CRM Software \| Marketing \| ROI \| Sales \| Sales and Marketing Software

Connected Customer Centricity - MS perspective on the Retail Industry sponsored by Microsoft India WHITE PAPER: This resource reveals how your organization can develop successful customer-centric strategies and deliver superior customer value. Posted: 19 Dec 2013 \| Published: 31 Jan 2012 TOPICS: CRM \| CRM Analytics \| CRM Services \| CRM Software \| Customer Data Management \| Customer Interaction Services \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Customer Support Software \| Market Trends \| Marketing \| Mobile CRM

6 Steps to Smashing Silos in Your Business sponsored by Teradata WHITE PAPER: This informative resource explains the steps that business leaders can take to prevent and break down silos within their organizations, particularly within marketing departments. Posted: 16 Feb 2015 \| Published: 16 Feb 2015 TOPICS: CIOs \| CMOS \| CRM \| CRM Best Practices \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Marketing \| Marketing Literature \| Sales

Transforming Customer Experience in the New Digital World sponsored by Genesys WHITE PAPER: This white paper will show you how taking a holistic approach to digital channels in the contact center and beyond and integrating them into your customer experience strategy allows you to transform the end-to-end customer journey and deliver consistent, seamless and personalized experiences across all channels, touchpoints and interactions. Posted: 01 Jul 2014 \| Published: 01 Jul 2014 TOPICS: Call Centers \| Contact Centers \| CRM \| CRM Best Practices \| CRM Software \| Customer Retention \| Customer Satisfaction \| Customer Service \| Mobile CRM \| Social Computing

Tips for Working with "The Business" sponsored by Code42 WHITE PAPER: This whitepaper explores the future of IT and explains why it belongs to people who are able to translate business visions into technical realities. Posted: 05 Jun 2014 \| Published: 05 Jun 2014 TOPICS: Cloud Computing \| Cloud CRM \| Cloud Management \| Collaboration \| CRM \| CRM Best Practices \| Mobile CRM \| Mobile Device Management \| Mobile Workers