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What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.
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In this white paper, explore how changes in B2B interaction are impacting relationship-creation and how you can use intent data to connect buyers to the solutions they need. Download today to see how you can transition to ABM 2.0 and become a key player in the enablement of both high-velocity and field sales teams.
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IBM surveyed more than 30,000 consumers in the United States, Canada, United Kingdom, Brazil, India and China for this report on shopping preferences. Read this report to learn why technology makes consumers smarter, more connected and more certain about what they want.
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Although scale-out storage technologies were once viewed as specialized infrastructure solutions that really only made sense in a few environments, today these platforms are making their way into mainstream IT. Check out this ESG market forecast to discover current trends and future predictions regarding the development of these solutions.
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This white paper provides insight into the six key areas essential for becoming a value-driven organization. Discover how to gain the visibility and control essential to meet and exceed customer needs.
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Relational databases like Oracle grow 3x to 5x in size every three years, but most are not backed up properly. Learn about one of the newest trends in the industry: to outsource or out-task to your database administration needs.
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Changing business requirements and customer demands are pushing cloud to the forefront. Access this exclusive report from IDC to investigate the key benefits that cloud has over traditional delivery models, current market trends, cloud offerings and challenges providers are facing.
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In this white paper, resource you will discover a leading vendor's alliance program – providing the resources you need to build innovative solutions and get to market quickly – leading to greater growth and success.
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Data doesn't have to be only fact driven and metric. Learn these five best practices to help you make sense and order out of a disparate collection of facts.
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This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world.
